Marktplatz: Chapter 21
Changing Industries Coal, steel, unemployment: How the end of traditional industries affects the Ruhr Valley in Germany. Topics: coal and steel industries, coal subsidies, structural changes,...
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Structural Changes in Agriculture Milk, grain, subsidies: How the agriculture sector has changed over the past several decades. Topics: Agriculture
View ArticleMarktplatz: Chapter 23
Franchising Division of labor, cooperation, monitoring: How companies pass on their name and expertise. Topics: Franchising, licensing agreement, chain stores
View ArticleMarktplatz: Chapter 24
Inland Shipping and Port Logistics Containers, canals, freight tarifs: How and why goods are shipped by river and sea. Topic: Inland shipping
View ArticleMarktplatz: Chapter 25
Chamber of Commerce Consultation, information, lobbying: How the German economy organizes and presents itself. Topics: German trade and commerce organizations
View ArticleMarktplatz: Chapter 26
Corporate Culture Leadership style, hierarchy, corporate identity: How companies communicate and present themselves. Topics: Corporate identity, corporate design, leadership style
View ArticleMarktplatz: Chapter 01
The Kiosk -- Everything in One Place Newspapers, sweets, cigarettes: How to run a small family business. Topics: Family business, kiosk, wholesale
View ArticleMarktplatz: Chapter 02
Fish Market -- Direct Competition Market niche, business ideas, starting a business: How to fill a market gap with a good idea. Topics: Market niche, business ideas, starting a business
View ArticleMarktplatz: Chapter 03
Handcrafts -- The Path to Independence Start capital, location, product assortment: How to found a company. Topics: Start capital, location, product assortment
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Sales Agreement, Guarantee, Liability Which rights and responsibilities do customers have when purchasing a product? Topics: Sales agreements, guarantee, liability, AGB, BGB,TÃœV
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Calculations and Pricing All-included vacations, group trips, incentive tours: How the many branches of the tourism industry function. Topics: Calculations, group trips, pricing, all-included...
View ArticleMarktplatz: Chapter 06
Customer Service in the Hotel Service, friendliness, customer-orientation: Which qualities are most important for a sucessful service company? Topics: Service company, customer-orientation, hotel
View ArticleMarktplatz: Chapter 07
Financing and Foreign Sales Delivery risk, securing a loan, solvency: When the customer can't pay and the supplier has to protect itself. Topic: Foreign sales, export, conditional sales, supplier...
View ArticleMarktplatz: Chapter 08
Consulting Language, culture, law: What's important when relocating abroad, and where businesses can get information. Topics: Consulting, social insurance, emerging markets, leasing
View ArticleMarktplatz: Chapter 09
Corporate Financing Costs, open accounts, insolvency: Where the money for a new business comes from and how it is paid back. Topics: Overdraft, corporate financing, insolvency, equity
View ArticleMarktplatz: Chapter 10
Commercial Shipping Departure times, emissions, loading coasts: How, where and why goods can be transported. Topics: Commercial shipping, means of transportation, transportation system
View ArticleMarktplatz: Chapter 11
Shipping Requires Good Communication Transport costs, price differential, unloading appointments: How goods reach their destinations throughout the world. Topics: Commercial shipping, means of...
View ArticleMarktplatz: Chapter 12
Joint Venture -- The Krohne Company Export, expansion, cooperation: How companies work together across borders. Topics: Synergy, merger, joint-venture
View ArticleMarktplatz: Chapter 13
Foreign Branches Location, cost of labor, environmental standards: Why companies invest and produce abroad. Topics: Direct investment, subcontracting, subsidiaries, foreign branches
View ArticleMarktplatz: Chapter 14
Marketing Market analysis, target group, product image: How to make a new product interesting and successful. Topics: Marketing, distribution, sales, product positioning
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